Fidante's European Business Partners with Proterra to Provide European Investors Access to the Rapidly Growing Opportunity in Asian Food

Proterra and Fidante Partnership


London, 17 November 2020 – Fidante Partners’ European business has partnered with Proterra Investment Partners, a leading private equity fund manager focused on the food and agribusiness sectors, to provide European investors with access to Asia’s thriving and resilient food sector.

Partnering with Proterra is consistent with Fidante’s global growth strategy to expand its existing range of boutique partnerships. Fidante’s specialist distribution and business development expertise will help Proterra expand its reach to a European base of investors.

Proterra’s experienced team has a proven track record as a specialist alternative investment manager focused on the global food and agriculture sectors. Headquartered in Minneapolis, MN, USA, Proterra has over US$ 3.2 billion of regulatory assets under management.1

Proterra Asia is the Asian arm of Proterra Investment Partners operating out of Singapore, Shanghai and Mumbai, and managing an existing portfolio footprint across Asia of over USD 1 billion.1 Proterra Asia’s Food Strategy invests across the entire food value chain in Asia, with particular focus on the fast growing and high return-oriented branded food sector. The strategy focuses on subsectors of the food industry that benefit from rapid Asian consumer demand growth and leverages Proterra’s expertise in food supply chains to profitably commercialise proven food technologies, with a relentless focus on food quality and safety.

David Cubbin, Head of Distribution, Europe, Fidante Partners, commented: “Proterra Asia’s Food Strategy offers an appealing investment prospect for investors, tackling increasing demand for quality food in Asia. Demand for premium foods in Asia is stronger than ever, primarily driven by a new generation of higher income consumers who are hyper connected through the Internet and increasingly prioritizing health and sustainability. We are excited by the opportunity to partner with Proterra, bringing their high-quality team, expertise, and compelling investment thesis to the attention of the European investment community. 

“This partnership with Proterra is part of Fidante’s broader strategic plan to successfully build our European product set as well as our global distribution footprint. We are always striving to offer our clients access to innovative strategies from best in class managers around the world. Our strategic, operational and distribution expertise will enable Proterra to focus on what they do best - managing money.”

Tai Lin, Managing Partner, Proterra Asia, said: “Teaming up with Fidante is a very positive business culture fit for us. Their experience and support will be invaluable as we position the firm for our next phase of growth.

“Asia’s food industry is modernising and transforming at an extraordinary pace. Asia is forecasted to double its total spend on food over the next decade, from around USD 4 trillion in 2020 to over USD 8 trillion by 2030.

“Covid-19 has catalysed a broad realisation around the urgency of the need to transform the Asian food sector. We must find more effective ways to produce safe food more locally. Growing populations, food supply chain disruption, greater commercial adoption of food and agri-food tech as well as greater consumer consideration around health, nutrition and quality are creating investment opportunities across the entire food value chain.

“We believe this thematic investment trend is a compelling proposition, especially given that the sector has proven to be exceptionally resilient and has historically performed well through recessions. Our core investment thesis for the Food Strategy also directly supports many of the UN Sustainable Development Goals and we are proud to have invested in companies that have a strong positive impact on the environment and sustainability in the Asian food sector. In the context of the current market environment, we are pleased to be able to offer European investors access to this exciting sector in Asia via our partnership with Fidante.”

1As at 30 June 2020. 
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Fidante Partners forms long-term alliances with talented investment teams to support and grow specialist investment management businesses. Through these strategic partnerships, we’re able to provide investors with some of the world’s most compelling investment strategies.

We are a global investment management business with approximately US$46bn1 under management and form part of the Challenger Limited Group, an ASX-listed investment management firm.

1As at September 2020.

Proterra Investment Partners is an alternative investment manager focused on investing in the global food and agriculture sectors. Proterra was ranked the #1 Global Private Equity Ag Investor by AUM by Global AgInvesting (2019).  The Proterra team has been investing in the Asian food sector for over a decade and has offices in Minneapolis, London, Mumbai, Singapore, Shanghai and Sydney. 


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